2025's Beach clubs are all the rage in fashion circles - discover the trendsetting temporary establishments to hit this summer, along with booking tips.
Top Fashion Beach Club Activations of Summer 2025
Summer 2025 is shaping up to be a stylish season, with some of the world's best hotels partnering with renowned fashion brands to create exclusive beach club experiences. Here are some noteworthy collaborations that are sure to elevate your summer holidays.
1. Jacquemus at Monte-Carlo Beach Club (French Riviera)
In a stunning partnership, Jacquemus has transformed the iconic Monte-Carlo Beach Club. The collaboration brings custom striped loungers, parasols, exclusive towels, and an on-site boutique to the Olympic pool area. The beach club is immersed in Jacquemus' minimalistic, Provencal-inspired aesthetic, offering guests a unique fusion of fashion and lifestyle. [1][4]
2. Bombon Pool Club by Alberta Ferretti at Hotel de Mar Gran Meliá, Mallorca
From July to October 2025, the Bombon Pool Club will be adorned with Alberta Ferretti’s signature tie-dye prints. Guests can relax on plush sunbeds while enjoying a Mediterranean menu, all set against the designer’s artistic touch. [2]
3. Amiri x The Jeddah EDITION / Amiri x Selfridges London
Amiri's activations for summer 2025 extend beyond beach hotels, with a transformation of The Jeddah EDITION's rooftop into a luxury experience and a pop-up "AMIRI Beach Club" in Selfridges London. These offer high fashion, limited-edition footwear, and customization experiences with a beach club vibe. [2]
4. Le Beauvallon Hotel & Beach Club, Saint-Tropez
After almost a decade, Le Beauvallon Hotel & Beach Club is set to reopen in summer 2025. Operating in partnership with COMO, the hotel promises a refined and exclusive summer escape with Michelin-starred cuisine, holistic wellness, and a Belle Epoque palace overlooking the bay. [3]
As the fashion world continues to embrace coastal destinations, these activations exemplify the trend of transforming hotel rooftops, terraces, and beaches into couture playgrounds. [5]
5. Dior x Il Riccio, Capri, Italy
Dior has partnered with Il Riccio at Jumeirah Capri Palace to reinterpret the cerulean sea through sun loungers, parasols, and branded cabins dressed in Dior's fabrics. [1]
6. The Standard, Ibiza
The Standard, Ibiza's rooftop has been curated by Burberry, featuring a weekly cocktail evening program with appearances by local and international guest DJs. Iconic summer essentials are available to purchase on-site. [2]
7. Monte Carlo Beach, Cap-Martin, France
Jacquemus has partnered with Monte Carlo Beach for a summer collaboration that includes custom sun beds, a reinvented Pool Cafe, and two Jacquemus boutiques. [4]
8. Lake Vouliagmeni, Athens, Greece
Lake Vouliagmeni's partnership with Zeus+Dione takes linocuts enriched with nostalgic patterns as its leitmotif, inspired by Greek printmaking and schoolbooks. [3]
9. La Réserve à La Plage, Ramatuelle, Saint-Tropez
Loro Piana's fashion beach club activation at La Réserve à La Plage features wood-sculpted loungers, color-blocked coral ones, and a pop-up boutique centered around the Resort 2025 clothing collection. [2]
10. The Standard, Ibiza (continued)
The Standard, Ibiza also features a collaboration with James Perse, where modern rustic lounging furniture, custom surfboards, and a concept store offering relaxed silhouettes, checkered beach towels, crunchy linens, jute hats, and more can be found. [1]
11. The Standard, Ibiza (final)
Finally, a branded photo booth in the lobby invites guests to freeze a moment in time at The Standard, Ibiza. [2]
These fashion beach club activations offer a unique blend of style, leisure, and hospitality, making summer 2025 an exciting time for travel and fashion enthusiasts alike. [5]
- The artistic collaboration at Monte-Carlo Beach Club, inspired by Jacquemus' Provencal aesthetic, showcases a trend towards rustic, minimalistic furniture and decor.
- The Bombon Pool Club by Alberta Ferretti at Hotel de Mar Gran Meliá, Mallorca adds a touch of fashion-and-beauty to travel with the designer's signature tie-dye prints adorning the furniture and decor.
- Amiri's activations in both luxury hotels and department stores like The Jeddah EDITION and Selfridges London, provide a trendy lifestyle experience blending high fashion, footwear, and customization with a beach club vibe.
- The emergence of the refined Le Beauvallon Hotel & Beach Club in Saint-Tropez, with partnership with COMO, demonstrates the rising trend in transforming holiday destinations into couture playgrounds, offering everything from gourmet cuisine to wellness and artistry.
- It's not only beach hotels that are partnering with fashion brands – Dior at Il Riccio, Capri, Italy and The Standard, Ibiza, collaborate with luxury labels to provide an immersive fashion experience for travelers, reinterpreting the coastal environment through custom furniture, accessories, and lifestyle products.
