Azerbaijan Tourism Board and Jazeera Airways Organize Familiarization Tour
Jazeera Airways Amps Up Azerbaijan and Georgia Promotions in 2023
In an effort to ignite interest and boost tourism, Jazeera Airways has ramped up its initiatives this year, targeting Azerbaijan and Georgia. This strategy largely involves FAM trips for media and influencers to acquaint them with the destinations, showcase the airline's connectivity, and entice travelers from various segments.
"India has been a growing market for us, and we've seen a surge in tourism traffic," commented Andrew Ward, Vice President of Marketing & Customer Experience at Jazeera Airways. "Our Indian travel trade partners have been instrumental in supporting our connectivity efforts to Azerbaijan and Georgia. They've been promoting every aspect of these destinations, from the culture and cuisine to night markets and shopping."
During these exploratory trips, media representatives ventured through various regions of Azerbaijan, including Lahij Village, Highland Park, Flame Towers, Old Town Caravanserai, Sheki Palace, and Coppersmith Experience.
Komal Seth, Founder & Director of Linkin Reps, who participated in the trip, expressed, "FAM trips offer a valuable opportunity for the media to become familiar with a country. By experiencing the airline's connectivity firsthand, we can then promote these destinations to our client base, strengthening relationships and boosting visitor arrivals from India."
Bold Moves by Jazeera Airways
Operating out of the Jazeera Terminal T5 at Kuwait International Airport, Jazeera Airways serves over 50 popular destinations across the Middle East, Central & South Asia, Africa, and Europe. On their list are a number of Indian cities such as Delhi, Mumbai, Hyderabad, Kochi, Chennai, and Ahmedabad.
Azerbaijan, often overlooked, is a captivating destination in western Asia and eastern Europe. This land of fire delights travelers with an abundance of historical and cultural treasures, warm locals, and a plethora of sights. Known for its approximately 350 mud volcanoes, Azerbaijan boasts the highest concentration of these unique natural formations on earth.
These FAM trips are part of Jazeera Airways' drive to grow market awareness and traveler interest. The airline is committed to expanding their network and promotional activities in the Caucasus region, including Azerbaijan and Georgia. Their emphasis on media and influencer engagement signals a dedication to fostering demand and complementing their flight service growth and fare promotions.
[1] "Jazeera Airways Drives Growth with Expanded Flight Services and FAM Trips in 2023" - TravMag, July 2023[2] "Meet Jazeera Airways: Your Gateway to Azerbaijan and Georgia" - JourneyLog, July 2023[3] "Travel Trends in 2023: Jazeera Airways' Emphasis on Azerbaijan and Georgia" - TravelHound, June 2023[4] "Tourism in Azerbaijan: An Overview and Strategic Perspective" - TravelAge West, July 2023
"Set to captivate Indian travelers, Jazeera Airways is leveraging FAM trips and media engagement, showcasing the allure of Azerbaijan and its unique lifestyle, thus fostering travel interest and demand."
"Jazeera Airways' expanded flight services and FAM trips in 2023 are not just about exploring new destinations, but also about immersing media and influencers in different cultures, promoting travel, and enhancing the lifestyle experiences of their client base."
