Best Loved Hotels® Sees 14.3% Reservation Growth With Global Expansion
Best Loved Hotels® has seen remarkable growth, with a 14.3% increase in reservations for its hotel members in the last year. The consortia has welcomed notable additions like The Pig Hotels, expanding globally across multiple countries. This success is attributed to the strength of the brand and commitment to innovation, led by LJ Lewis, Senior Manager, Global Brands.
The growth has been driven by various factors. Members benefit from high-value bookings and tailored sales and marketing strategies, reaching elite travellers worldwide. The consortia has also invested in the central consumer website, www.bestloved.com, improving booking conversions with enhanced map functionality and widgets. Seasonal and niche offers, along with destination storytelling blogs, have increased promotional opportunities, raising the profile of participating hotels.
Notable additions include The Pig Hotels, a group of eight iconic UK countryside properties. This expansion is part of the consortia's global entry, welcoming new member properties across multiple countries. This growth has led to significant increases in both room nights and revenue for participating hotels. Best Loved Hotels® also drives engagement and repeat business through booking promotions aimed at direct business for its members.
With additional member announcements expected in the coming months, Best Loved Hotels® continues to strengthen its position in the market. The consortia's commitment to innovation and member support has led to a 14.3% increase in reservations, with notable additions like The Pig Hotels and global expansion. This growth has resulted in significant increases in room nights and revenue for participating hotels.
