Brownell CEO, Troy Haas, affiliates with World Travel & Tourism Council (WTTC)
In a significant move for the global travel and tourism industry, Troy Haas, the CEO of Brownell - North America's oldest travel agency - has joined the World Travel & Tourism Council (WTTC). The WTTC, a distinguished membership that includes global tourism leaders, represents the travel and tourism sector on a global scale.
Troy Haas, who earned his MBA from Harvard Business School and spent several years at consulting firm Bain & Company in the travel and leisure industry, brings unparalleled expertise in global luxury travel to the WTTC. He joined Brownell in 1993 and has since risen to become Chairman & CEO, leading the agency through a period of remarkable growth.
Under his leadership, Brownell has shattered milestones and redefined luxury travel for hundreds of thousands of travelers. The agency, which was initially established with 10 intrepid travelers aboard the SS Devonia to Ireland in 1887, has grown into one of the most prestigious travel agencies in the world. In 2023, Brownell achieved $200 million in sales, and the agency was recognised by Conde Nast Traveler as one of the top three travel agencies in the U.S.
In June 2025, Haas was welcomed to the WTTC, an influential global organization representing the travel and tourism industry. His role at WTTC involves contributing to the council’s mission of promoting sustainable growth and addressing challenges in the travel and tourism industry worldwide. By joining WTTC as a member, Haas brings his leadership experience from Brownell to support WTTC’s efforts in shaping policies and advancing initiatives that benefit the global travel sector.
WTTC President & CEO Julia Simpson stated that Haas carries forward the pioneering spirit of Brownell's founder. Haas expressed his excitement about collaborating with leaders in the WTTC to shape the future of Travel & Tourism. Brownell ranked #35 on Travel Weekly's Power List in 2022, further solidifying its position as a significant player in the global luxury travel industry.
With Haas's addition to the WTTC, the council gains a seasoned executive with a deep understanding of the luxury travel market and a proven track record of success. Haas's expertise and passion for the industry are expected to be valuable assets as the WTTC continues to work towards its mission of promoting sustainable growth and addressing challenges in the travel and tourism industry worldwide.
Troy Haas, with his extensive experience leading Brownell, a prestigious travel agency renowned for shaping the luxurious travel lifestyle, will leverage his expertise to contribute to the World Travel & Tourism Council (WTTC), promoting sustainable growth and addressing challenges within the global travel and tourism industry.
In his role within the WTTC, Haas will collaborate with global travel and tourism leaders, which may result in novel travel experiences that Oblige the fusion of luxury travel with environmental sustainability, redefining travel As A lifestyle choice.
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