Brownell's Chief Executive Officer, Troy Haas, Affiliates with World Travel and Tourism Council (WTTC)
In a significant move that underscores the commitment to leadership and innovation in the travel sector, Troy Haas, CEO of Brownell and North America's oldest travel agency, has joined the World Travel & Tourism Council (WTTC) as a distinguished member.
Established in 1887, Brownell has a rich history rooted in innovation. The agency, based in Birmingham, Alabama, started with just 10 intrepid travellers aboard the SS Devonia to Ireland. Over the years, under Troy Haas's leadership, Brownell has grown into one of the most prestigious travel agencies in the world, achieving $200 million in sales in 2023 and ranking #35 on Travel Weekly's Power List in 2022.
Brownell's membership in the WTTC signifies recognition as a leader in the global travel industry. The WTTC, an organisation dedicated to advancing the travel and tourism sector worldwide, has welcomed Troy Haas as a distinguished member, bringing unparalleled expertise in global luxury travel to its distinguished membership.
Troy Haas's journey in the travel industry began with several years at consulting firm Bain & Company, working in the travel and leisure industry. He then joined Brownell in 1993 and has risen through the ranks to become Chairman & CEO. His leadership at Brownell has been significant in shaping the agency's growth and redefining luxury travel.
Haas's membership in the WTTC is not only a testament to Brownell's success but also an opportunity to collaborate with industry leaders and elevate the travel and tourism industry. WTTC President & CEO Julia Simpson sees Haas's experience and leadership as invaluable to the Council.
The addition of Troy Haas to the WTTC comes at a strategic time, coinciding with the launch of the global "Together in Travel" SME initiative. This initiative aims to foster collaboration and support among travel-related businesses, with companies like VFS Global joining as founding partners.
Brownell's focus on luxury travel, under Haas's leadership, is a perfect fit for the WTTC's mission to drive forward initiatives in global travel and tourism. Haas sees his membership in the WTTC as an opportunity to contribute to shaping the future of the travel industry and to work towards a more sustainable and resilient travel and tourism sector.
[1] WTTC Press Release, [date], [link] [2] WTTC, "Together in Travel" SME Initiative, [link]
- Troy Haas, the distinguished member of the World Travel & Tourism Council (WTTC) and CEO of Brownell – a prestigious travel agency with a rich history and a focus on luxury travel – envisions using his membership to contribute to shaping the future of the travel industry, working towards a more sustainable and resilient sector.
- As Brownell, under Troy Haas's leadership, has grown into one of the most prestigious travel agencies globally and achieved significant milestones like $200 million in sales in 2023, Haas's membership in the WTTC signifies not only a testament to Brownell's success but also an opportunity to collaborate with industry leaders and elevate the travel and tourism industry, particularly in the luxury travel sector.
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