Collaboration between UN Tourism and E1 Series aims to boost eco-friendly transportation and tourism using sports as a platform
The collaboration between the E1 Series and UN Tourism is focused on promoting sustainable sports tourism and marine conservation, aligning with several of the UN's Sustainable Development Goals (SDGs).
Initiatives and Collaborations
- Promotion of Clean Marine Mobility
- The collaboration aims to highlight electric boat racing as a model for sustainable marine transportation. The E1 Series, featuring fully electric raceboats, will participate in high-profile events across the globe, including Jeddah, Doha, Dubrovnik, Lagos, and Miami.
- Raising Public Awareness
- The organisations will collaborate on initiatives to raise public awareness about the importance of marine conservation and the need for sustainable tourism practices. This includes promoting action in marine conservation and restoring diverse coastal and marine ecosystems.
- Supporting Sustainable Development Goals (SDGs)
- The partnership specifically targets several SDGs:
- SDG 8 (Decent Work and Economic Growth): By promoting sustainable tourism and electric mobility, they aim to contribute to economic growth that is both environmentally and socially sustainable.
- SDG 9 (Industry, Innovation and Infrastructure): This involves showcasing innovative technologies, such as electric boats, to support sustainable infrastructure development.
- SDG 11 (Sustainable Cities and Communities): The initiative helps promote sustainable practices in urban coastal areas.
- SDG 14 (Life Below Water): By focusing on marine conservation and sustainable marine practices, they aim to protect marine ecosystems.
- High-Profile Events and Partnerships
- The Memorandum of Understanding (MoU) between UN Tourism and E1 Series was formalized in Monaco, a city known for its commitment to marine sustainability. This partnership is seen as a pivotal moment for sustainable sports tourism.
- Leadership and Ambassadorship
- Alejandro Agag, founder and chairman of the E1 Series, has been appointed a UN Tourism Special Ambassador for Sport. This appointment underscores his commitment to driving sustainability in motorsports and aligning with the UN’s SDGs.
Future Impact
The collaboration is expected to inspire sustainable development through sports tourism, creating memorable experiences for fans while advancing marine conservation. By combining electric marine technology with UN Tourism's global reach, they aim to inspire positive environmental change and support the protection of marine environments.
The sports and tourism sectors are interconnected, impacting each other socially, culturally, and economically. The UN Tourism serves as a global forum for tourism policy issues and a practical source of tourism know-how. With over 500 Affiliate Members from the private sector, the organisation is well-positioned to drive sustainable change in the sports tourism sector, which is projected to be worth approximately $685 billion in 2024, growing at a rate of 17.5% annually.
[1] UNWTO and E1 Series announce global partnership to promote sustainable sports tourism and marine conservation [2] E1 Series and UNWTO Partner to Promote Sustainable Sports Tourism and Marine Conservation [3] UNWTO and E1 Series to Promote Sustainable Sports Tourism and Marine Conservation
- This global partnership between UN Tourism and the E1 Series emphasizes the role of sports tourism in fostering sustainable practices and marine conservation.
- Collaborative efforts will see the integration of innovative technologies, such as electric boats, to promote clean marine mobility and exemplify sustainable infrastructure development.
- The alliance between these organizations aligns with several UN Sustainable Development Goals (SDGs), specifically SDG 8, SDG 9, SDG 11, and SDG 14.
- Awareness initiatives will be undertaken to educate the public on the significance of sustainable tourism and marine conservation, encouraging action to preserve and restore coastal and marine ecosystems.
- As part of the collaboration, Alejandro Agag, founder and chairman of the E1 Series, has been appointed a UN Tourism Special Ambassador for Sport to drive sustainability in motorsports and align with the UN’s SDGs.
- The partnership, formalized in the city of Monaco, signifies a pivotal step in the advancement of sustainable sports tourism and aims to inspire positive environmental change.
- By combining electric marine technology with the UN Tourism’s global reach, they aim to create memorable experiences for fans while advancing marine conservation.
- The UN Tourism, recognized as a global forum for tourism policy issues, plays a key role in promoting sustainable change in the sports tourism sector, which is projected to be a $685 billion industry by 2024.
- The collaboration between E1 Series and UN Tourism also encompasses environmental sciences, climate-change research, finance, business, lifestyle, technology, and sports, with the objective of fostering a sustainable future in travel and tourism.
