Commencement of filming in Cartagena for a new documentary
In early 2026, On White production company is set to release a documentary that focuses on the Roman road Via Augusta and its historical significance in Cartagena, Spain. The film aims to promote sustainable tourism in the region by showcasing the area's heritage sites, beautiful natural scenery, and historical connections left by the Romans.
Cartagena, with its rich Roman history, offers relics such as the Via Augusta, an old Roman theatre, and other archaeological sites that represent the city's Carthaginian and Roman past[3]. By documenting the Via Augusta, the project emphasizes Cartagena’s layered historical landscape and its potential for attracting tourism that respects and conserves heritage sites rather than overexploiting them.
The documentary is part of a plan to promote sustainable tourism focused on history, nature, and outdoor activities. It is expected to contribute to the promotion of cultural cycling tourism in Spain, attracting both cycling fans and culture lovers to the Via Augusta.
The city of Cartagena, known in Roman times as Carthago Nova, serves as the starting point for this exciting journey along the longest Roman road in Spain, which stretches over 1,500 kilometres. The upcoming documentary aims to raise awareness about the ancient Roman heritage linked to the Via Augusta and encourage responsible tourism practices that preserve the cultural and environmental integrity of Cartagena.
The City Council of Cartagena is providing support for the documentary, underscoring the city's commitment to sustainable tourism initiatives. Though specific operational details of the documentary's sustainable tourism strategies are not yet disclosed, typical approaches include educating visitors about the cultural value and fragility of historical sites, encouraging low-impact visitation, and promoting heritage conservation alongside tourism development.
This dual focus on heritage and sustainability aligns with contemporary tourism trends seeking to balance economic benefits with cultural preservation and environmental stewardship. The anticipated release of the documentary is expected to generate interest in the Via Augusta and the surrounding areas, boosting tourism in Cartagena and beyond while showcasing the city and the regions to visitors.
- The documentary, focusing on the Via Augusta in Cartagena, Spain, will promote sustainable tourism by highlighting the region's historical sites, natural beauty, and Roman heritage.
- The film is anticipated to stimulate an increase in cultural cycling tourism, appealing to both cycling enthusiasts and culture lovers interested in the Via Augusta.
- To extend this initiative, the production company could delve into the concept of budget-travel, enabling a wider audience to experience outdoor-living, home-and-garden, travel, adventure-travel, and cultural-travel along the Via Augusta.
- The City Council's support for the documentary underscores the importance of maintaining a balance between economic growth and sustainable practices, ensuring the cultural and environmental preservation of Cartagena for future generations.
