Digital Games Operating on the Blockchain Lack a Distinctive Advantage, Claims YGG's New Advisor
Yield Guild Games (YGG), a leading player in the blockchain gaming industry, has made a significant move by hiring Quinn Campbell, a former executive from Sky Mavis and Voodoo, as its third-party publishing advisor. Campbell's role is to assist in testing and scaling crypto games, with a focus on engaging and growing the "Casual Degens" audience.
The Casual Degens, as YGG calls them, are a specific demographic of players drawn to fast, rewarding game loops. According to Gabby Dizon, co-founder of YGG, many people in crypto are open to playing games if the experience is fun, casual, and rewarding at every turn. This audience, often overlooked by studios chasing traditional gamers or speculators, presents a unique opportunity for YGG.
Campbell's approach to testing and scaling is informed by his extensive experience in the gaming industry. He believes that success is not predicted but observed after thousands of prototypes are built and most are abandoned after a few hundred installs. This philosophy is new for YGG Play, which is now emphasizing volume and testing how far a single monetization model can stretch across different game formats, themes, and mechanics.
Campbell is helping YGG Play test various game formats to determine which can scale under a single monetization model. The focus is on testing mechanics, themes, and formats that fit the monetization model, rather than just prototypes that survive. By collaborating with a seasoned publishing advisor like Campbell, YGG aims to optimize the launch and scaling processes of crypto games, enhance user acquisition, and better target this demographic through tailored publishing approaches and possibly curated game selections.
Gaming is a hits-driven business, and according to Campbell, there's no secret formula for finding a hit; it's more about having experience and a large number of attempts. Many early crypto publishers approached the space with the mindset that every game they picked would be a hit, but this approach has not been successful. YGG, on the other hand, is building a system to test, learn, and scale, offering a clearer path to economic sustainability than past approaches.
With the engine for testing and scaling a single monetization model up and running, Campbell believes it could lead to exciting opportunities for scaling the model. By focusing on the Casual Degens audience and testing various game formats, YGG is positioning itself to make a significant impact in the blockchain gaming industry.
- Yield Guild Games (YGG) is expanding its team with the hiring of Quinn Campbell, a veteran from Sky Mavis and Voodoo, as a third-party publishing advisor in the web3 space.
- Campbell's primary role is to assist in testing and scaling crypto games, with a focus on engaging and growing the 'Casual Degens' audience, a specific demographic drawn to fast, rewarding game loops.
- The 'Casual Degens' are often overlooked by studios, provides a unique opportunity for YGG in the blockchain gaming industry.
- Campbell's approach to testing and scaling is informed by his extensive experience in the gaming industry, emphasizing volume and testing a single monetization model across different game formats, themes, and mechanics.
- By collaborating with a seasoned publishing advisor like Campbell, YGG aims to optimize the launch and scaling processes of crypto games, enhance user acquisition, and better target the 'Casual Degens' through tailored publishing approaches.
- This strategy could lead to exciting opportunities for scaling the single monetization model in the blockchain gaming industry, potentially impacting personal-finance, technology, gaming, and even lifestyle sectors.
- Gaming is a hits-driven business, and Campbell believes there's no secret formula for finding a hit; it's more about having experience and a large number of attempts.
- As YGG builds a system to test, learn, and scale, it offers a clearer path to economic sustainability than past approaches in crypto and traditional finance.
- The emphasis on the 'Casual Degens' audience and testing various game formats could spark growth in other sectors, such as artificial-intelligence, data-and-cloud-computing, sports-betting, travel, shopping, fashion-and-beauty, and food-and-drink, through integrated gadgets and services.
- As YGG continues to innovate in the blockchain gaming sector, it opens up exciting possibilities for the broader web3 ecosystem, including decentralized finance and cybersecurity.
- With the right approach and strategic partnerships, YGG, and the 'Casual Degens' alike, could revolutionize the way web3 games are developed, played, and perceived, ultimately reshaping the future of digital entertainment and investment.
