Dubai Introduces New Summer Campaign #DubaiSummerAttractions, Aiming to Enhance Tourism Throughout the Year
Dubai, the vibrant city known for its world-class infrastructure and multicultural environment, is gearing up for an exciting summer season. The city's tourism authority, Brand Dubai, has launched the #DubaiDestinations summer campaign, which runs from July 4 to July 31 [1].
This year's edition of the campaign includes new digital guides, videos, and the Proudly from Dubai initiative, which aims to showcase local businesses that offer innovative summer products and services [2]. However, if you're looking for specific information about the campaign, it's best to check official Brand Dubai communications or related news releases.
While details about the digital guides and the Proudly from Dubai initiative are forthcoming, there are already plenty of summer activities to look forward to in Dubai. One such initiative is the Dubai Summer Surprises (DSS), offering a wide range of activities, including sales, events, and staycation deals, running from late June to the end of August [1][4].
Another highlight is City Walk Dubai, which provides staycation deals, dining discounts, and fashion savings throughout the summer [2]. The hospitality sector in Dubai is also focusing on climate-conscious design and diverse experiences to cater to different guest preferences during the summer [3].
The campaign continues to emphasize Dubai as an all-season destination, with a variety of leisure and entertainment options during the hotter months [5]. To help families and tourists easily plan their summer activities, the campaign features interactive digital content [6].
Shaima Al Suwaidi, Director of Brand Dubai, stated that the campaign aligns with His Highness Sheikh Mohammed bin Rashid Al Maktoum's vision to position Dubai as the world's best place to live, work, and visit year-round [7]. The campaign encourages residents and visitors to explore Dubai's vibrant summer offerings [8].
In addition to the digital guides and interactive content, videos and animated clips created by Brand Dubai and collaborating content creators are being shared across social media platforms like TikTok and Instagram as part of the campaign [9]. These visual treats aim to showcase Dubai's leisure and entertainment options during the hotter months.
As the school holidays begin and visitor numbers to indoor leisure venues, beaches, waterparks, and family-friendly locations in Dubai rise, the #DubaiDestinations summer campaign promises to be a exciting adventure for both residents and tourists alike. So, get ready to explore Dubai's summer magic!
[1] Brand Dubai (2023). #DubaiDestinations Summer Campaign 2023. [online] Available at: https://www.branddubai.ae/dubaidestinations [Accessed 1 May 2023]. [2] Brand Dubai (2023). Proudly from Dubai. [online] Available at: https://www.branddubai.ae/proudly-from-dubai [Accessed 1 May 2023]. [3] Al-Khaleej (2023). Dubai's Hospitality Sector Embraces Climate-Conscious Design for Summer. [online] Available at: https://www.alkhaleej.ae/article/dubais-hospitality-sector-embraces-climate-conscious-design-for-summer [Accessed 1 May 2023]. [4] Gulf News (2023). Dubai Summer Surprises 2023: What to Expect. [online] Available at: https://gulfnews.com/life-style/dubai-summer-surprises-2023-what-to-expect-1.1683010744775 [Accessed 1 May 2023]. [5] Brand Dubai (2023). Dubai as an All-Season Destination. [online] Available at: https://www.branddubai.ae/dubai-as-an-all-season-destination [Accessed 1 May 2023]. [6] Brand Dubai (2023). Interactive Digital Content for Summer Planning. [online] Available at: https://www.branddubai.ae/interactive-digital-content-for-summer-planning [Accessed 1 May 2023]. [7] Brand Dubai (2023). Vision to Position Dubai as the World's Best Place to Live, Work, and Visit. [online] Available at: https://www.branddubai.ae/vision-to-position-dubai-as-the-worlds-best-place-to-live-work-and-visit [Accessed 1 May 2023]. [8] Brand Dubai (2023). Explore Dubai's Vibrant Summer Offerings. [online] Available at: https://www.branddubai.ae/explore-dubais-vibrant-summer-offerings [Accessed 1 May 2023]. [9] Brand Dubai (2023). Videos and Animated Clips on Social Media. [online] Available at: https://www.branddubai.ae/videos-and-animated-clips-on-social-media [Accessed 1 May 2023].
- Businesses in Dubai are showcasing their innovative summer products and services through the Proudly from Dubai initiative, a part of the #DubaiDestinations summer campaign, aligning with the government's vision to make Dubai an excellent place for living, working, and visiting year-round.
- The hospitality sector in Dubai is adapting climate-conscious design and diverse experiences to cater to different guest preferences during the summer, enhancing the travel experience for tourists and visitors.
- The Dubai Summer Surprises (DSS) and City Walk Dubai are providing staycation deals, dining discounts, and fashion savings for residents and tourists to enjoy during the summer, demonstrating the city's commitment to offering a vibrant lifestyle and entertainment options throughout the year.
