Government initiative to accredit local, community-driven tourist experiences in eight different regions commences
Mexico's Tourism Ministry (SECTUR), under the Morena-led government, has unveiled the National Community Tourism Program in August 2025. This groundbreaking initiative introduces the world's first official certification system for sustainable community-based tourism[1][2][3][4][5].
The accreditation system aims to recognize individuals, groups, or communities that offer tourism products and services emphasizing sustainability, cultural authenticity, and continuous quality improvement[1][3]. A comprehensive diagnostic tool with 120 questions is used to evaluate community activities, with supporting evidence required for certification[1].
The program is part of the broader National Tourism Quality System in Mexico, reflecting the government's commitment to quality and sustainability in community tourism under the Morena administration[1]. Certified groups retain authority over managing their tourism activities, including visitor group size and operational rules, ensuring community empowerment and tailoring tourism to local needs[1][2].
Accredited providers receive certificates identifying them as Community Tourism Providers. Their information is also included in the 2025 National Guide to promote these certified experiences to travelers[1]. The goal is to make it easier for community tourism projects to access markets, platforms, and travel agencies[6].
Eight states, including Baja California Sur, Nayarit, Hidalgo, Oaxaca, Michoacán, Puebla, Morelos, and Tlaxcala, have been selected for the first phase of the accreditation system[7]. The National Fund for Tourism Development (Fonatur) is involved in the accreditation process[8].
To further support community tourism providers, Sectur, in collaboration with UNESCO, plans to offer digital technology, training, and professional development programs[9]. This initiative aims to enhance authentic cultural experiences while fostering socioeconomic benefits for host communities[2][3][4][5].
By August 8, 1,385 communities, cooperatives, and service providers have registered their community tourism projects. The first eight Community Experience Guides (ETC) aim to provide economic and social benefits to communities and support tourism[10]. This certification drive is the first since 2017 and the first under a Morena-led government, marking a significant step towards sustainable and community-driven tourism in Mexico.
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