A Fresh Spin on Luxury Retreats: Introducing "naked," a Joint Venture between naked Group and Trip.com
High-end Chinese brand Naked unveils Ginkgo Retreat, a vacation spot, in preparation for a significant holiday celebration.
Looking for an exclusive escape during China's upcoming May 1-5 holiday travel surge? Prepare to be captivated by the latest luxury getaway launch, "naked Home Grand Ginkgo Valley · Suizhou."
Hidden amidst China's ancient ginkgo forest, this esteemed location boasts an awe-inspiring array of millennium-old ginkgo trees. The area plays host to 48 ginkgoes over a thousand years old, 180 ginkgoes older than 500 years, and 4,370 ginkgoes older than a century. With 36 mesmerizing spots featuring over 25 consecutive ginkgoes older than a millennium, four parks of the king of ginkgoes, cherry bay, cypress, and Phyllostachys bambusoides, this retreat promises a serene and breathtaking experience.
Originated in 2007 by expatriate duo Grant Horsfield and Delphine Yip-Horsfield, "naked" has garnered recognition for its eco-friendly luxury resorts. Already boasting properties such as "naked Stables," "naked Castle" in Zhejiang province, "naked Water" in Suzhou, "naked Valley" in Zhengzhou, and "naked Hill" in Nanjing, the new Suizhou location marks yet another exquisite addition to the collection.
The grand opening of "naked Home Grand Ginkgo Valley · Suizhou" coincides with the Chinese government's push to stimulate rural tourism. To further underscore the importance of sustainability, naked Group CEO, Manoj Mehta, shares their commitment in promoting local culture preservation, agriculture revitalization, and job creation in Suizhou. Rates for a four-bedroom villa range from 2,500 yuan (approximately $343) to 14,000 yuan per night, while houseboat rooms are priced at 4,000 yuan, as per Mehta's statement through WeChat.
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Aside from the founding couple and Mehta, notable investors include Trip.com and its CEO, Jane Sun. In a 2023 investment deal with naked, Sun expressed the significance of tourism's role in economically revitalizing rural regions.
In 2018, the naked Group's foray into shared workspaces through a business called "naked Hub" culminated in its acquisition by WeWork. Meanwhile, recent news shines a spotlight on notable figures like CATL battery billionaire and his wife's generous $137 million donation to Fudan University, as well as the U.S. FDA's approval of a China-produced cancer drug.
Finally, according to Forbes China's 2021 list of the country's top businesswomen, Jane Sun ranked No. 16. With Trip.com's shares rallying 19% in the past year due to the growing domestic travel market in China, and the upcoming May 1-5 holiday representing one of the country's busiest travel seasons, the future looks bright for luxury retreats like "naked Home Grand Ginkgo Valley · Suizhou."
- Trip.com's CEO, Jane Sun, is a notable investor in the luxury retreat brand "naked," which recently announced the launch of "naked Home Grand Ginkgo Valley · Suizhou."
- This new retreat is located in Suizhou, China, hidden amidst a forest of ancient ginkgo trees and boasting a variety of older ginkgoes.
- The investment by Jane Sun in "naked" highlights her focus on economically revitalizing rural regions through tourism, as part of the Chinese government's push for rural tourism.
- The grand opening of "naked Home Grand Ginkgo Valley · Suizhou" marks yet another exquisite addition to the collection of eco-friendly luxury resorts offered by the naked Group.
