Introducing a bit of tradition at home: Our narrative at Marigold & Ash
In the heart of North America, a new service is making waves among Hindu families seeking to preserve their cultural heritage while navigating the challenges of busy modern lives. Marigold & Ash, founded in 2024, is a one-stop solution for celebrating cherished occasions with authenticity and ease.
Adithi Menon, Co-Founder of Marigold & Ash, drew inspiration for the service from her personal experience. Recognising the difficulties faced by families in maintaining traditional practices while living far from India, she teamed up with fellow co-founder, Shivani Patel, to create a solution. As a mom raising a daughter in the US, Shivani understood the challenges of passing on meaningful traditions.
Marigold & Ash's puja boxes are thoughtfully curated kits designed to help modern Hindu families in North America easily and meaningfully celebrate traditional Indian rituals at home. These boxes contain all the necessary prayer items needed to perform rituals, such as flowers (including marigold, which is traditional for Hindu ceremonies), incense, roli, kumkum, diyas, and other essential items, along with clear instructions to guide families through the rituals.
The boxes simplify the sometimes complex or hard-to-source components for traditional pujas, making ancient rituals accessible. By including all required items in one package, families save time searching for individual puja materials and reduce the burden on busy schedules.
The curated boxes are tailored to be family-friendly, helping Hindu parents introduce and involve their children in celebrating sacred rituals in a modern North American context. Through beautiful presentation and thoughtful curation, these boxes help transform home pujas into joyful, sacred occasions that honour Indian heritage while adapting to diaspora life.
Marigold flowers, commonly used in Hindu ceremonies for decoration and offerings because of their auspiciousness, often are included in these boxes or decor schemes to maintain authenticity and traditional symbolism.
This year, Marigold & Ash launched a Diwali puja kit, available for shipping across the US, one to two weeks before Diwali. The puja boxes are guided by a Vedic priest to ensure the sacredness of ancient prayers is honoured.
Individuals can connect with Marigold & Ash on Instagram @marigold_and_ash and on Facebook at www.facebook.com/MarigoldandAsh/. The company invites everyone to join their journey and explore how they can bring more meaning and beauty into homes.
Adithi Menon, Co-Founder of Marigold & Ash, has a background in grants and people management, communications, and business development. Shivani Patel, Co-Founder and Creative Director of Marigold & Ash, brings over a decade of experience as a Graphic Designer to the table. Together, they are working to expand their inventory and product range, with the aim of making Indian rituals easy and accessible for families in America.
Visit www.marigoldandash.com to sign up for updates and embark on a journey to preserve and celebrate Indian heritage in a modern context.
- Marigold & Ash's expansion plan includes developing a wider inventory and product range to make more Indian rituals easily accessible for families in America.
- Adithi Menon, Co-Founder of Marigold & Ash, possesses skills in grants and people management, communications, and business development.
- The Diwali puja kit by Marigold & Ash is guided by a Vedic priest to preserve the sacredness of ancient prayers in the modern context.
- Marigold & Ash invites everyone to join their mission and explore ways to infuse more significance and elegance into homes.
- Shivani Patel, Co-Founder and Creative Director of Marigold & Ash, contributed over a decade of Graphic Design experience to the company.
- The home puja rituals facilitated by Marigold & Ash's boxes are transformed into joyful, sacred occasions that unite Indian heritage and diaspora life.
- Marigold & Ash's website, www.marigoldandash.com, offers the opportunity to sign up for updates on their offerings and journey to preserve Indian heritage in a modern setting.
- The lifestyle of many Hindu families navigating the demands of modern life is made easier by Marigold & Ash's puja boxes, which contain all necessary prayer items for religious rituals.
- Through the fashion-and-beauty aspect of their puja boxes, Marigold & Ash incorporates elements like marigold flowers, traditionally significant for Hindu ceremonies, in their curated kits.
