Kazakhstan's ambitious plan to transform tourism into a €10 billion industry, aiming for an influx of 15 million annual visitors by the year 2029.
Kazakhstan Unveils Tourism Development Plan to Boost Economy and Attract Millions
Kazakhstan is set to elevate its position in the global tourism industry with a comprehensive plan that combines strategic infrastructure development and innovative digital solutions. The country aims to increase its tourism output to €10 billion by 2029, attracting 15 million annual visitors.
The government's strategy is multi-faceted, encompassing a range of initiatives designed to enhance accessibility, service quality, and attraction development. Key measures include:
- Infrastructure upgrades such as expanding the rail system with improved cross-border connections and onboard border checks to facilitate seamless travel across Central Asia.
- Construction of a new airport access point to Katon Karagay National Park, enhancing access to natural attractions.
- Development of unique and high-potential destinations like the Baikonur Cosmodrome, complemented by new hospitality options including glamping sites, hotels, and children’s camps.
- Introduction of an AI-powered super app designed to streamline tourism logistics by integrating booking, navigation, and travel planning in one digital platform, improving overall visitor experience.
These initiatives aim not only to boost the sector’s economic output by €3 billion, contributing to the target total of €10 billion by 2029, but also to position Kazakhstan higher in the World Economic Forum’s Travel and Tourism Development Index.
The new cross-border rail systems, equipped with onboard border checks, will make travel to Kazakhstan from neighboring countries easier. The new airport and rail improvements are potential investments in Kazakhstan's tourism sector, which may attract more tourists to the country's national parks and top sites.
In addition, the government is raising utility tariffs moderately, with part of the increase subsidized, to ensure sustainable funding for infrastructure and communal services vital for tourism growth.
The introduction of an AI-powered super app is a testament to Kazakhstan's commitment to leveraging cutting-edge technology to improve the tourism experience. This app is expected to revolutionize the way tourists plan and navigate their journeys in Kazakhstan.
Overall, Kazakhstan’s strategy leverages infrastructure expansion and digital tools to make travel to the country more seamless and tourist-friendly, positioning the nation as a premier destination in Central Asia.
The strategic development plan in Kazakhstan not only focuses on enhancing tourism infrastructure but also incorporates advanced technology to boost the visitor experience in the business sector. This integrated approach could potentially attract tourists interested in both lifestyle and modern technology, positioning Kazakhstan as a destination that caters to a broad range of traveler preferences.
The implementation of an AI-powered super app for streamlined tourism logistics and the introduction of technology-driven accommodations like glamping sites and hotels may also attract travelers seeking unique and innovative experiences, thus supporting the growth of Kazakhstan's business and lifestyle industries.
