Launch and growth of Vietnamese first airline, Sun PhuQuoc Airways, facilitated through the implementation of Amadeus Altéa PSS, Sky suite, and Revenue Accounting systems
Vietnam's tourism industry is on the rise, with a 23% year-on-year increase in visitor numbers in the first four months of 2025. A staggering 7.7 million tourists have already arrived in the country, indicating a strong demand for travel [1]. To cater to this growing market, Sun PhuQuoc Airways, a new regional travel hub, is set to connect Asian and international travelers to the lush tropical destination known as "Pearl Island".
As Vietnam's first airline dedicated to the "resort-in-the-sky" travel model, Sun PhuQuoc Airways has selected Amadeus and its industry-leading solutions for full-service operations. The airline will leverage the Amadeus Altéa Passenger Service System (PSS) to power booking, ticketing, inventory, departure control, and customer management [2][3].
The Amadeus Altéa PSS offers airlines like Sun PhuQuoc Airways an integrated technology platform for managing these critical functions. Key features include booking and ticketing management, inventory management, a departure control system (DCS) for smooth passenger check-in and boarding operations, customer management capabilities for personalized service, and integration with Amadeus SkyWORKS for flight schedule creation [2].
Sun PhuQuoc Airways will also adopt Amadeus Revenue Accounting, a solution for tracking passengers' sales revenue in real time and optimizing accounting processes. This will enhance the airline's financial control and reporting capabilities [2].
The airline is developing a hub-and-spoke network, with Phu Quoc as the central hub, directly connecting major cities domestically and internationally. This design aims to make travel to and from Pearl Island seamless and efficient [4].
Sun PhuQuoc Airways' adoption of Amadeus' solutions is a strategic move to offer a game-changing experience in Asia's aviation landscape. With the region set to experience a 50% growth of air passengers over the next 15 years, Sun PhuQuoc Airways is poised to become a significant player in the industry [5].
According to the Amadeus 2025 Travel Trends, 35% of global leisure travel spending will be in Asia in 2025 [6]. Amadeus, a global technology company that powers the travel and tourism industry, is passionate about travel and technology, with a diverse global workforce of 150 nationalities [7].
Amadeus' open platform connects the global travel and hospitality ecosystem, from startups to big industry players and governments [7]. Sun PhuQuoc Airways' decision to adopt Amadeus' solutions for full-service operations underscores the company's commitment to delivering a seamless journey that begins onboard and continues throughout the traveler's stay across Sun Group's ecosystem [8].
Sun PhuQuoc Airways is slated to begin commercial operations in late 2025, with Phu Quoc as its central hub. As the airline takes flight, it promises to offer a unique travel experience that combines the beauty of Pearl Island with the efficiency and technology of Amadeus [9].
References:
- Vietnam sees 23% increase in tourist arrivals in four months
- Amadeus Altéa Passenger Service System
- Amadeus Altéa PSS for Full-Service Airlines
- Sun PhuQuoc Airways to Launch Hub-and-Spoke Network
- Asia Pacific Air Travel Market to Grow 50% by 2040
- Amadeus 2025 Travel Trends
- Amadeus: Powering the Future of Travel
- Sun PhuQuoc Airways: Seamless Journey from Boarding to Beyond
- Sun PhuQuoc Airways: Ready for Takeoff in Late 2025
- Sun PhuQuoc Airways, Vietnam's first airline dedicated to the "resort-in-the-sky" travel model, has chosen Amadeus and its technology solutions for powerful finance management and seamless lifestyle experiences, aiming to offer a unique combination of technology and tropical travel.
- As Asia Pacific's air travel market is projected to grow 50% by 2040, Sun PhuQuoc Airways' commitment to adopting Amadeus' advanced technology platform for full-service operations is a strategic move to cater to the booming travel demand in the region, leveraging 35% of global leisure travel spending expected in Asia by 2025.
