Meta to Revolutionize Ad Targeting Using AI Chatbot Interactions
Meta, the parent company of Facebook, Instagram, and WhatsApp, is set to introduce significant changes to its ad targeting practices. From Dec. 16, 2025, the tech giant will use conversations with its AI chatbot for personalising ads and content on its platforms. However, users in Europe, the UK, and South Korea will not see these changes immediately due to stricter data regulations.
Currently, Meta uses likes, shares, and other interactions to determine user interests and tailor ads. Now, it will also consider interactions with its AI, including voice and text conversations. This means discussions about outdoor activities, for instance, could lead to related recommendations or ads.
The company aims to be transparent about these changes, notifying users on Oct. 7, 2025. However, users cannot opt out of data collection when using Meta AI. They can, though, control the level of ad personalisation.
Initially, these changes will roll out in most regions. Europe and the UK, along with South Korea, will follow later due to their stricter data and privacy regulations. Meta AI, also known as ChatGPT, is used by over 1 billion people across its platforms.
Meta's new approach to ad targeting will affect over 1 billion users worldwide. While users in certain regions will have to wait, all users can expect to see changes in the way ads and content are personalised on Facebook and Instagram. The company stresses transparency and user control over ad personalisation levels.
