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Promotional clip unveiled by Wuhan to lure back tourists amid pandemic resurgence

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Promotional Video Released by Wuhan to Entice Tourist Revival
Promotional Video Released by Wuhan to Entice Tourist Revival

Promotional clip unveiled by Wuhan to lure back tourists amid pandemic resurgence

Wuhan, the city that was once at the epicentre of the global Covid-19 pandemic, has released a new promotional video titled "Let's Meet in Wuhan" to attract tourists back. The video, originally posted in Chinese on Visit Wuhan's Weibo platform on November 13, showcases the city's best aspects, including its floating forest in the Zhangdu Lake Wetland, the Yangtze River, the historical Yellow Crane Tower, local people performing daily activities, and more.

The video, based on big data and 15,163 questionnaires, aims to rebuild traveler confidence and highlight local attractions. Some users on Weibo have expressed positive reactions towards the new promotional video, praising its representation of various aspects of the city and the accurate choice of filming locations. However, contrarily, other users have criticized the video, stating that it does not accurately represent Wuhan and could fit into any city with a river.

During the pandemic, Wuhan's Tourist Bureau has been actively promoting the city to domestic travelers. In an effort to further boost tourism, the city has offered free entry to its most famous attractions and organized night tours to the Yellow Crane Tower during the golden week holiday.

According to a joint study, Wuhan was on top of Chinese travelers' wish list for 2020, followed by Beijing and Chongqing. Travelers seem to want to contribute to the economic development of the region following the epidemic.

It's worth noting that Wuhan implemented a 76-day lockdown between January and April, recording more than 50,000 Covid-19 cases and over 3,800 deaths. However, since May, the city has not reported a local case.

The English version of the video was later shared on Facebook on November 22 with the caption "Looking forward to meeting you in Wuhan." Despite extensive online searches, there are no specific public or critical reactions to "Let's Meet in Wuhan" related to attracting tourists back to the city documented in the available information.

In conclusion, Wuhan's new promotional video aims to rebuild traveler confidence and highlight local attractions, but the specific public and critical reactions to "Let's Meet in Wuhan" are not yet fully documented. As the city continues its efforts to restore its tourism image after the COVID-19 pandemic, it will be interesting to see how the public and critics respond to these initiatives.

  1. The promotional video, titled "Let's Meet in Wuhan," showcases local attractions such as the floating forest in Zhangdu Lake Wetland, the Yangtze River, and the historical Yellow Crane Tower.
  2. The video aims to rebuild traveler confidence and highlight local attractions, offering a glimpse into Wuhan's eco, cultural, and tourism aspects.
  3. As Wuhan works to restore its tourism industry post-pandemic, it offers free entry to famous tourist attractions and organizes night tours to the Yellow Crane Tower for visitors during holiday periods.
  4. According to a joint study, Wuhan was at the top of Chinese travelers' wish list for 2020, indicating a desire to contribute to the region's economic development following the epidemic.
  5. The promotional video, centered on showcasing Wuhan's local lifestyle and nature, has elicited both positive and negative reactions from users on Weibo, with some praising its representation of various city aspects while others suggest that it doesn't accurately represent Wuhan.

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