Strategies for Reaching a Fresh Market and Boosting Your Course Sales:

Hey there! Denise here, your trusty Customer Success Manager at our website. My job is to help our Plus clients thrive on our platform, which includes a diverse range of creative folks from various industries. I specialize in aiding clients with their websites and courses in the B2B, B2C, and internal employee training spaces. My passion lies in boosting revenue and helping entrepreneurs and businesses yield a return on their investment with our platform.

Want to add some sizzle to your online course offerings and attract new customers? I've got five powerful strategies up my sleeve that'll help you generate buzz about your courses!

1. Fire Sale on Flame!

Ever heard of a flash sale? It's a short-term promo or discount offered for a limited time! To apply this to your course creation, consider offering an 'all-access membership at 20% off with a coupon code at the checkout. These temporary sales serve as golden opportunities to boost conversions and sell more courses to both old and new students. To put flash sales into action on your site, make the most of our website's Coupons feature. Flash sales have proven effective for our Plus clients who use the platform to generate revenue and make conversions around holidays or celebrating business achievements like a first anniversary selling courses or launching a new product.**

2. Stack Your Ads!

Promoting your courses is crucial to gain returns on your investment, expand your audience, and boost conversions. Businesses I've collaborated with through our Plus platform have tapped into Facebook, Google, and YouTube ads to reach their target audiences.

Before starting an ad campaign, I advise online course creators to ask themselves: - Where does my audience hang out?Find the platforms where your most engaged audience members spend time, and invest your advertising budget there.Learn more: amp up your online course business and generate qualified leads using Facebook and YouTube Ads.

Social proof is a fantastic way to demonstrate the real-life benefits of your courses and build trust with newbies exploring your site. Social proof sections showcase past students' experiences and increase your brand's credibility and excitement around your offerings.

Testimonials are an excellent example of social proof and are an effective conversion tool that costs little to no resources. I personally always take notice of social proof details when working with clients and conducting audits of their course sites.

Learn more: Maximize conversions on your course site by incorporating Social Proof.

Many course creators ponder about the potential ROI of a social media strategy. A well-planned social media strategy can help drive traffic, sales, and build brand awareness for your site. As a course creator or business owner, use social media to reach out to influencer networks, connect with potential customers, and offer customer support.

5. Email Marketing Matter!

Email marketing and automation are vital for continuous communication with customers and lead nurturing. Plus, with the our website App Store offering direct integrations with tools like ActiveCampaign, Mailchimp, and ConvertKit, delivering the right message at the right time to your students to drive sales has never been easier.

Email automation is a powerful tool that allows you to streamline manual communication tasks to improve marketing efficiency and focus on growing your business with online learning.

Take your online learning business to the next level!

If you're dedicating most of your time to finding new audiences and growing course sales, you'll want to make sure you're also focusing on driving traffic to your site. These five strategies I've shared will help you achieve that goal!

Mastering online learning sales takes effort, trial, and various tactics to see a return on your investment. I often lean on these strategies mentioned above, and beyond, with my Plus clients to help them strategize for business growth and expansion.

Working with a Customer Success team member helps you receive dedicated 1-1 support, industry expertise, advice, and ongoing accountability as you embark on your journey of growing your business with online learning.

Ready to see "what good looks like" with data-driven benchmarks? Discover industry-leading insights on monetization, pricing, and accelerating time-to-market with the 2025 Benchmarks Report for Maximizing Revenue With Online Learning.

Join the 1,040 businesses capitalizing on online education to bolster revenue and scale growth. Download it today.

To magnify the impact of your fashion-and-beauty courses, take advantage of the limited-time discounts offered through flash sales, using the Coupons feature on our platform. Such promotions have proven effective for driving conversions and revenue during holidays or business milestones.
Engage with a wider audience and foster relationships through targeted ads on Facebook, Google, and YouTube. Invest in advertising on platforms where your most engaged audience is found. Learn how to generate qualified leads using Facebook and YouTube Ads to boost your online course business.
Boost the credibility of your food-and-drink courses by prominently showcasing testimonials from satisfied students on your site. Past students' experiences serve as powerful social proof that can increase trust and encourage new students to enroll.
Utilize social media to connect with potential customers, build relationships, and offer support for your lifestyle courses. A well-executed social media strategy can lead to increased traffic, sales, and brand awareness.
Enhance your career-development course offerings by integrating email marketing tools like ActiveCampaign, Mailchimp, and ConvertKit, available through the website App Store. This will enable automation of communications and lead nurturing, streamlining manual tasks and improving marketing efficiency for better business growth.
For pet businesses seeking growth, consider implementing an email marketing strategy using best practices and targeted communication to nurture leads and drive sales.
Strengthen your education-and-self-development courses by creating relevant, informative content that addresses the needs of potential students. Share this content on social media to attract new audiences and drive traffic to your course site.