Thailand Continues to Attract Tourists in 2025's First Half: China, Malaysia, and South Korea Lead the Pack as Top Visiting Countries
Thailand continues to captivate travelers from around the world, with the country being a major travel hub in 2025. According to recent data, South Korea leads in the average length of stays for visitors in Thailand, followed closely by Japan. This suggests a strong affinity for the country among Asian travelers [1].
The growing popularity of Hat Yai, known for its affordability, has made it one of the most visited cities in Thailand, particularly among Malaysian and Singaporean travelers. In fact, Hat Yai ranked as the cheapest destination in Thailand and among the top three in Asia for two consecutive years [2].
Agoda, a leading online travel booking platform, aims to make trips easier and more memorable for travelers. With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers a wide range of options for travelers planning their trips [3]. Akaporn Rodkong, Country Director at Agoda, shared that they offer diverse accommodation options to help travelers explore both well-known destinations and hidden gems across Thailand.
Thailand's most visited destinations offer a mix of urban adventure, coastal leisure, and rich cultural experiences. Bangkok, Pattaya, and Phuket are the most-visited cities among the five leading markets in Thailand. Meanwhile, luxury and wellness travel within Thailand is rising, especially on islands like Koh Samui and Phuket, emphasizing immersive and eco-conscious experiences [4].
In the first half of 2025, China, Malaysia, and South Korea were the leading markets visiting Thailand. Tokyo, Osaka, Hong Kong, Taipei, and Seoul emerged as the leading destinations for Thai travelers heading abroad during this period [5].
Despite the focus on inbound tourism to Thailand, the data implies that Thai travelers likely favor neighboring Asian countries for outbound trips during this period. Unfortunately, no explicit ranked list of top foreign destinations for Thai outbound travel in H1 2025 is available from the provided sources [6].
For those planning a trip using Agoda's services, the website to start is www.agoda.com. Agoda's mobile app is the go-to platform for unbeatable deals for a quick getaway. With its extensive offerings and commitment to making travel easier, Agoda continues to be a valuable resource for travelers exploring Thailand and beyond.
Thailand's ongoing government initiatives, streamlined travel procedures, and increased flight capacities further assert the country's position as a leading destination in the region. Whether you're seeking urban adventure, coastal leisure, or rich cultural experiences, Thailand offers something for every traveler.
[1] [Data Source] [2] [Data Source] [3] [Data Source] [4] [Data Source] [5] [Data Source] [6] [Data Source]
Travelers exploring Thailand in 2025 can find affordable options in cities like Hat Yai, attracting multiple Asian travelers, particularly those from Malaysia and Singapore. The diverse lifestyle opportunities, coupled with travel booking platforms like Agoda, make planning a trip to Thailand easy and memorable.
