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Top Summer Vacation Destinations for Americans (and their high spending locations)

Explore where the upcoming generation of travelers, Gen Z and millennials, are planning their future air bookings. Discover the findings from our recent survey, available on our site.

Summer Destinations Favorites Among Americans (Revealing where they're Dishing Out the Budget)
Summer Destinations Favorites Among Americans (Revealing where they're Dishing Out the Budget)

Top Summer Vacation Destinations for Americans (and their high spending locations)

### Top Summer Travel Destinations and Costs in 2025

As the summer season approaches, travelers are eagerly planning their vacations, with a staggering 90% opting to explore foreign lands this year. The travel insurance market is booming, with sales surging by 15% month-over-month since January, as global volatility and uncertainty about personal finances fuel the demand for protection.

#### Most Popular Summer Destinations

Vietnam has emerged as the top summer "it" destination, attracting travelers with its vibrant culture, UNESCO heritage sites, and extensive coastline. Tokyo, Japan, is another popular choice, particularly due to hotel search trends. Other trending destinations include Thailand, Italy, South Korea, Australia, Greece, China, Turkey, Peru, and Croatia, offering a diverse range of travel interests.

#### Most Expensive Summer Destinations (U.S. Focus)

For those seeking luxury experiences, Santa Monica, California, and Charleston, South Carolina, top the list of most expensive U.S. vacation spots. Santa Monica boasts an average daily cost of $613.15 per person, with Charleston following closely behind at $554.22. Other expensive U.S. destinations include Aspen, Anchorage, San Francisco, Santa Fe, and Mammoth Lakes, where travelers often face high airfare and accommodation costs.

#### Travel Insurance and Assistance

To help travelers navigate unexpected issues, a new website aims to turn hiccups into smooth sailing. The most popular policy add-on for travelers this summer is Cancel For Any Reason (CFAR) coverage, which allows travelers to get up to 75% back on non-refundable trip costs if they cancel their trip 48 hours before departure. The website also offers coverage for destinations including Bordeaux, Greenland, and the UK, where royal events and must-see festivals are drawing in visitors.

#### Popular Destinations in Europe

Europe remains a favourite continent for travelers, with France being a popular destination. The Rugby World Cup, Paris's magic, and Bordeaux's vineyards are just a few of the attractions drawing tourists this summer. Italy is also a popular choice, with the Venice Biennale and Rome's Colosseum being major draws.

In conclusion, travelers seeking exclusive, high-cost experiences may gravitate toward Santa Monica and Charleston for U.S. summer vacations, whereas international travelers are concentrating on emerging hotspots like Vietnam and established cosmopolitan hubs like Tokyo in 2025. For a stress-free vacation, travelers can check their coverage options or chat with the website's team to ensure a worry-free summer getaway.

  1. While planning for a vacation in Vietnam, it's crucial to consider travel insurance, especially with the surge in demand due to global volatility and uncertainty about personal finances.
  2. For travelers seeking a diverse range of travel interests, destinations such as Thailand, Italy, South Korea, Australia, Greece, China, Turkey, Peru, and Croatia are trending in 2025.
  3. Travelers can navigate unexpected issues during their vacation by opting for a travel insurance policy with Cancel For Any Reason (CFAR) coverage, which could cover up to 75% of non-refundable trip costs if they cancel their trip 48 hours before departure.

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