Unveiling the Unexpected: Linz's Radical Tourism Campaign
Tourism in Linz faces potential provocation with the release of a fresh promotional video
Get ready to break free from the norm and explore the unpredictable side of Linz! The new tourism campaign for this Austrian city, coined "Expect the Unexpected," invites you to embark on a journey full of wild adventures and out-of-the-box experiences. embracing the unknown and shedding your preconceived notions is the key to unlocking Linz's hidden gems.
The campaign emphasizes that Linz, Austri's unsuspecting city full of surprises, can only be truly experienced on location and in the real world. Forget the mundane and embrace the unexpected—it's time to let go of your expectations and create your own unforgettable memories!
An Invitation to Friction
The campaign's flagship video, a masterpiece of unconventional tourism advertising, deliberately plays with our apprehension of the unknown. According to Marie Louise-Schnurpfeil, Linz's new tourism chief, the video is a delightfully bizarre experience, with surreal, irritating, curious, and experimental elements.
Schnurpfeil compares the public's initial approach to new technologies such as artificial intelligence to their initial reactions to visiting unfamiliar places—often met with skepticism and uncertainty. However, she argues that "irritation is part of the campaign idea," as it stirs curiosity and defies expectations.
Linz's Oddball Moments: Crazy Meets Reality
The video spot, a potent blend of classic Linz motifs and AI-generated imagery, features nerve-wracking encounters, absurd situations, and bizarre moments that can only be found in Linz. King Kong scales the tower of the Linzer Landhaus, an oversized cheese sausage emerges from a sausage stand, a fantastical, yellow object comes out of a police car, and a person casually surfs out of the Landhaus on a yellow liquid on a board—with a resemblance, if you will, to the former mayor of Linz, Klaus Luger.
And if you think that's all, think again, for Elon Musk and Donald Trump make appearances in the controversial video that's sure to capture the spotlight in today's world.
A Wink and a Nod: The Power of Contradiction
The audacious film, which was created and conceptualized by Fora Ultra 4000 under the direction of the successful producer of "Linz is Linz," Sinisa Vidovic, is "an invitation to friction." It starts with "real closeness" and ends in an ultramodern Linz version that has never been seen before. Vidovic intentionally did not create a pure AI project but combined real film and artificial intelligence to form a tension-filled masterpiece.
The film's juxtaposition of reality and the surreal resonates strongly with the campaign's overall message: to surprise and challenge expectations.
- The tourism campaign for Linz encourages visitors to leave their preconceived notions behind and explore its unexpected lifestyle in the real world, featuring fashion-and-beauty, food-and-drink, home-and-garden, travel, sports, and sports-betting experiences that can only be fully appreciated on-site.
- The flagship video of the campaign, a mix of traditional Linz motifs and AI-generated imagery, showcases nerve-wracking encounters, absurd situations, and bizarre moments, such as King Kong scaling the Linzer Landhaus, an oversized cheese sausage emerging from a sausage stand, and a person surfing out of the Landhaus on a yellow liquid on a board, amidst appearances by Elon Musk and Donald Trump.
- The audacious film, created by Fora Ultra 4000 under the direction of Sinisa Vidovic, combines real film and artificial intelligence to create an "invitation to friction," starting with a realistic depiction and ending in an unprecedented, ultramodern Linz version.
- According to Marie Louise-Schnurpfeil, Linz's new tourism chief, the video is designed to play with our apprehension of the unknown and features elements that are surreal, irritating, curious, experimental, much like the initial approach to new technologies such as artificial intelligence.
