Travel patterns of Generation Z and millennials revealed in recent survey
Young travelers today are all about savoring unique, Instagram-worthy experiences and jumping into their favorite TV shows and films IRL. Our latest survey of 2,000 Gen Z and millennial travelers reveals some fascinating trends.
For instance, 12% of them are so enamored with their favorite on-screen escapades that they call themselves 'fandom travelers' or 'set jetters', planning vacays to places which star in their favorite movies or series.
From trekking through the verdant valleys of Hawaii, just like the one in "Jurassic Park," to exploring the iconic locations of "Emily in Paris" in Paris, they're turning their screens into real-life adventures.
But the big screen isn't the only factor shaping these young explorers' travel choices. 21% of them confess their destination choices are heavily influenced by what they see on social media.
Here are the top destinations they're itching to visit, spotted on their feeds:
- "Jurassic Park" - Kualoa Ranch, Hawaii (29%) Nearly a third of respondents can't resist the lure of Kualoa Ranch, the legendary backdrop of "Jurassic Park". With its majestic cliffs and green valleys, it's no wonder that many are seeking out an adventure-filled getaway here - without the dinosaurs, of course!
- "Avatar" - Kauai's Keahua Arboretum, Hawaii (24%) Travelers are drawn to the otherworldly landscapes of Kauai's Keahua Arboretum, thanks to the unique vistas seen in the movie "Avatar." A visit here promises the chance to walk through Pandora itself!
- "Lord of the Rings" - New Zealand (23%) Almost a quarter of survey-takers crave the chance to explore the breathtaking landscapes of New Zealand, which served as the backdrop for Middle-earth in "The Lord of the Rings." Here, they can embark on their own epic quests, just like in the movies.
- "Emily in Paris" - Paris, France (22%) The romantic charm of Paris wins over 22% of travelers, inspired by the Netflix series "Emily in Paris." Visitors can stroll through cobblestone streets, sample delightful pastries, and immerse themselves in Parisian culture, just as they see on their screens.
- "Stranger Things" - Albuquerque, New Mexico (19%) Albuquerque, New Mexico, the filming location of the show "Stranger Things", appeals to 19% of respondents. Here, they can explore the eerie landscapes and iconic filming sites seen in the series, stepping into The Upside Down themselves.
- "Game of Thrones" - Northern Ireland, Croatia, Spain and Iceland (19%) Fans of the hit series "Game of Thrones" will find tantalizing attractions in the filming locations of Northern Ireland, Croatia, Spain, or Iceland, making up 19% of travelers' much-coveted destinations. Delving into the rich history that brought Westeros to life is now within reach!
- "White Lotus" - Kihei, Hawaii and Sicily, Italy (17%) The luxurious vistas of both Kihei, Hawaii, and Sicily, Italy, depicted in the series "White Lotus," are the draw for 17% of travelers. From sun-kissed beaches to grand retreats, these destinations promise unforgettable experiences for young explorers.
- "Outer Banks" - Kiawah Island, South Carolina (15%) The mysterious beauty of Kiawah Island, South Carolina, plays a role in the Netflix show "Outer Banks," calling to 15% of respondents. With its pristine beaches and vibrant local culture, this coastal haven echoes the adventurous spirit of the series.
- "Bridgerton" - Greenwich, London (15%) Greenwich, London, the filming location of the hit series "Bridgerton," speaks to 15% of travelers who are eager to immerse themselves in the charm of the 19th century. A visit here lets them take a step back in time and lose themselves in the luxury of the show.
So, how much are these globetrotters willing to shell out for these dream destinations? The answer might surprise you: Based on our findings, they're prepared to spend an average of $2,357 on their fandom-inspired vacay. Whether it's $2,000 to $3,000 or even $4,000 to $5,000, fad, fame, and unforgettable experiences top their travel wish list!
Ready to plan your next adventure? Do it with our website. Stay tuned for more exciting insights on Gen Z and millennial travel trends!
Enrichment Insights:Gen Z and millennial travelers are rerouting the travel industry by favoring trips related to their favorite media, social media interactions, and bucket-list experiences. These cohorts are spending more on travel this year, seeking unique, meaningful excursions that focus on personalization, wellness activities, and cultural immersion. Their dream destinations range from best-known fandom-related locations like "Emily in Paris" or "Jurassic Park" to hidden gems and less-touristy areas unearthed through social media. European cultural hubs like Paris, Berlin, and Barcelona, with their blend of history, youth appeal, and cultural experiences, are also popular.
- The captivation of 'fandom travelers' extends beyond movies and TV shows, leading them to plan vacations at locations featured in their favorite series, such as Albuquerque, New Mexico, the filming location of 'Stranger Things'.
- In the world of Gen Z and millennial travelers, the influence of social media is profound, with 21% of them confessing that their destination choices are heavily swayed by what they see on various platforms.
- Gen Z and millennial travelers prioritize unique, memorable experiences over traditional vacation preferences and are willing to pay an average of $2,357 for a fandom-inspired getaway, demonstrating their commitment to indulging in their passions and lifestyles.
