Video featuring lavish Dubai holiday of Virat Kohli and Anushka Sharma in an advertisement - Watch here
In a unique collaboration with Dubai Tourism, cricketing legend Virat Kohli and Bollywood actress Anushka Sharma have launched a new ad video for the city's latest tourism campaign titled 'Dubai, Ready For A Surprise.' The duo, who consider Dubai their second home, showcase their favourite spots and experiences that offer a fresh and intimate perspective of the city.
The campaign focuses on discovering hidden gems and creating personal memories rather than ticking off tourist spots. Key highlights include relaxing at Tapasake at One&Only One Za'abeel, with its UAE's longest sky infinity pool, and enjoying the vibrant atmosphere at O Beach, known for its energetic vibe and iconic beach scene.
Virat and Anushka also experienced adrenaline-fuelled adventures and soulful, intimate moments throughout the city, balancing thrill-seeking activities with quiet getaways that weave into their shared love for travel. The campaign captures them surprising each other with thoughtfully curated experiences, highlighting the emotional connection travel can bring and rediscovering Dubai in ways that felt both familiar and surprising.
Virat Kohli expressed that Dubai is a city that "evolves with you," offering a unique comfort through its flavors, energy, and even small pleasures like finding a favourite dish, yet every visit feels fresh and full of surprises. Anushka Sharma found Dubai personal and special after working on the campaign, emphasising intimacy and making new memories beyond the usual sightseeing.
This campaign not only showcases Dubai’s diverse appeal—from luxurious relaxation to energetic nightlife and adrenaline adventures—but also invites travelers to experience the city through the authentic and heartfelt lens of Virat and Anushka. The campaign encourages Indian travellers to explore and rediscover Dubai in new and exciting ways.
Issam Kazim, CEO of Visit Dubai, considers the collaboration a natural fit, stating that it highlights Dubai's diverse and ever-evolving offering. Partnerships like this help foster meaningful cultural connections for Indian travellers in Dubai, according to Kazim.
Virat Kohli and Anushka Sharma have posted on social media about their memorable Dubai holiday, expressing their love for the city and its ability to constantly surprise them. The hashtags used in their social media post are #VisitDubai and #Ad.
The Dubai tourism campaign, fronted by Virat Kohli and Anushka Sharma, emphasizes transformative experiences and intimate connections, featuring lifestyle escapades such as dining at Tapasake with its iconic sky infinity pool, and the energetic O Beach. The duo, who have fallen in love with the city's diversity, express that their emotional journey through travel in Dubai has been a constant surprise.
