Weekend Celebration at Makarska Riviera Brings Joy to More Than 12,000 Participants
May 5th, 2025 — Tidings from the Stunning Makarska Riviera
The just-concluded May Day Weekend witnessed around 12,000 vacationers embracing the breathtaking Makarska Riviera, one of Croatia's most enchanting stretches along the Dalmatian coastline.
According to reports by Poslovni Dnevnik, the long weekend saw a significant upsurge in tourists, both local and foreign, eager to spend quality time in the Makarska Riviera. The optimistic outlook for the summer season has been confirmed by the local tourist board, with the pre-season shaping up quite promisingly.
The predominant tourist attractions opted for accommodations in around thirty busy hotels dispersed across the Makarska Riviera region, from Brela to Gradac. Notable hoteliers expressed excitement about welcoming additional summer guests during the second half of May. They also appreciated the robust commencement of the tourist season, especially from key tourist markets.
Apart from hotels, holiday homes and apartments in private housing have also begun seeing guests. As the first week of June nears, more visitors are expected to descend upon the Makarska Riviera.
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A noteworthy observation is the majority of tourists' preference for Makarska itself, with approximately 4,000 staying there. Other popular destinations included Tučepi (around 2,400 visitors) and Brela (about 1,900 tourists). Baška Voda played host to around 1,400 guests, followed by Podgora with slightly fewer, while the remaining vacationers chose to stay in Zivogosce and Gradac.
The influx of tourists in the Makarska area during the initial couple of days of May signifies a promising trend for the forthcoming busy months – July and August. As sustainable tourism takes center stage and avoiding overtourism remains a priority for Croatia, various destinations in Dalmatia are implementing innovative strategies to strike a balance between growth and preservation.
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Here's a snapshot of Makarska Riviera tourism trends, including summer expectations, tourist distribution, and sustainable development efforts:
Summer Projections
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- Growing Buzz: Makarska Riviera, famed for its stunning beaches and the picturesque Biokovo Mountain backdrop, is projected to capture the attention of a larger visitor demographic during the summer season. Podrače Beach in Brela, recognized as one of Europe's finest[2], enhances the region's charm and tourist appeal.
- Upcoming Events: The May Day Weekend marks the prelude to exciting events like the WTA Makarska Open, scheduled for early June[5], that are likely to draw in more tourists.
Tourist Hotspots
- Crowd Favorites: Major attractions include vibrant Makarska, idyllic Baška Voda, and picturesque Brela and Tučepi. Alternatively, smaller towns such as Zaostrog, Podgora, and Gradac offer a more serene experience for tourists looking for a tranquil escape[3].
Sustainable Tourism Initiatives
- Eco-Friendly Practices: With a growing emphasis on environmental sustainability, local authorities will focus on waste management, energy savings, and encouraging eco-conscious activities to protect the region's natural beauty.
- Responsible Accommodation: Accommodations are adopting sustainable policies aimed at minimizing carbon footprints and supporting local communities.
- Diverse Experiences: A diversity of activities like hiking, cycling, and cultural events can help distribute tourists more evenly and prevent overcrowding in peak areas, fostering a more sustainable tourism model[assistant].
Future Views and Recommendations
To ensure a harmonious balance between growth and preservation, prioritizing local engagement, community-based tourism initiatives, and and fostering collaboration between tourism operators and local communities will be crucial. Effective crowd management strategies and innovative tourism products can also help uphold the natural appeal of the Makarska Riviera while offering an unforgettable tourist experience.
- In 2025, it is expected that many travelers will enjoy spending their days immersed in the lifestyle of the Makarska Riviera during the summer season, as confirmed by the local tourist board.
- The Makarska Riviera, one of Croatia's most enchanting stretches along the Dalmatian coastline, saw around 12,000 vacationers during the May Day Weekend in 2025, with many opting to stay in hotels and holiday homes across the region.
- As sustainable tourism gains prominence, various initiatives in the Makarska Riviera will focus on waste management, energy savings, and eco-friendly practices to preserve the region's natural beauty.
- Keeping the general-news in mind, the Makarska Riviera experienced a significant influx of tourists during the initial days of May in 2025, hinting at a promising trend for the coming busy months – July and August.
