X Partnership Announcement: Leading Travel Platform, MakeMyTrip, joins forces with the UK's top hotel chain, Premier Inn, to showcase over 900 of their properties in their listings
MakeMyTrip, a leading international online travel company, has announced a strategic partnership with the UK's largest hotel chain, Whitbread Group, to onboard more than 900 Premier Inn properties. This move is a significant step for MakeMyTrip to deepen its presence in long-haul markets, particularly the UK.
Tim Sleep, Director of Sales & Distribution at Premier Inn, expressed his excitement about the partnership, stating that connecting with MakeMyTrip is an exciting addition to their OTA partnerships and growth.
However, as of December 2023, MakeMyTrip does not directly offer hotels in Germany. The company primarily focuses on the Indian market and travel destinations outside Europe. Premier Inn, a British hotel chain, operates hotels in Germany, but it remains unclear whether these properties will be marketed through MakeMyTrip for the Indian market. The partnership's relevance is primarily for the Indian market, serving Indian guests travelling to Europe.
Premier Inn has been active in Germany for several years and has opened numerous hotels in major German cities. While it is not certain whether these cities will be included in MakeMyTrip's offerings as German destinations with Premier Inn, the information available does not provide a definitive answer. In Europe, other online travel portals like Booking.com, HRS, or the Premier Inn website are more commonly used.
Recommendation
If you wish to book directly through MakeMyTrip: Check it out directly on the MakeMyTrip website or app by searching for a German city and filtering to see if Premier Inn is listed.
Alternatively: Book Premier Inn hotels in Germany reliably and securely on the official Premier Inn website or through well-known European platforms (such as Booking.com, HRS).
Key Points
- Premier Inn is present in many major German cities.
- MakeMyTrip does not explicitly offer Premier Inn in Germany as of current information (up to 2023).
- Direct booking with Premier Inn is the most reliable option for German locations.
For the latest information on the collaboration, please check the respective websites or contact the support teams of the companies.
The partnership between MakeMyTrip and Premier Inn aims to enhance accommodation options for Indian travellers in key cities in the United Kingdom. Premier Inn is known for its widespread network and value-driven stays in cities and towns across the UK, Ireland, and Germany. MakeMyTrip's direct contracting approach allows for competitive pricing, real-time availability, and customized experiences for Indian consumers abroad. The unrivaled number of hotels across the UK, Germany, and Ireland offered by Premier Inn will be available through MakeMyTrip.
Over the past twelve months, MakeMyTrip has pursued a focused strategy to deepen its international accommodation offerings, particularly in long-haul markets. The extensive footprint of Premier Inn is expected to cater to a diverse range of Indian travelers, including families on vacation and business visitors. The partnership is expected to drive increased awareness across India and surrounding markets for Premier Inn, providing more opportunities for travellers. The destinations collectively represent more than half of all outbound travel from India.
The partnership with Premier Inn in the UK is a key part of MakeMyTrip's strategy to expand in long-haul markets such as the UK, Europe, and the USA. The UK is a market that continues to gain prominence among outbound Indian tourists. The partnership is a key part of MakeMyTrip's strategy to expand in long-haul markets such as the UK, Europe, and the USA. Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, stated that the partnership with Premier Inn is a key part of their strategy to deepen international accommodation offerings. Indian travellers are a key focus for MakeMyTrip's strategy to deepen international accommodation offerings. The total number of directly contracted hotels on MakeMyTrip's platform is over 2,000.
